The Piece
As part of the new Outside TV website overhaul, Face Piece created a brand around their new UGC online community. The strategy behind the new community was to create something bigger... a union of outdoor lovers who share their stories with like minded adventures around the campfire. Members of the union would be Outsiders who's stories are featured on the main portion of the Outside TV website along side the broadcast TV shows.
As part of the appeal to join the Campfire community, Outside TV hosts on-line video contests sponsored by the industries leading brands to offer once-in-a-life time grand prize opportunities.
Role
The Face
