As much as I love clicking through and turning the pages on photo annuals it was even more of a treat to be apart of the #WhistlerUnfiltered: Behind The Lens campaign. Again I was brought on by Origin Design to take care of the design for the on-line gallery and print ads. It was important to show the depth of the series by having an indication when you first land of how many images, yes i know carousel click through is rough, but we had random start points. When clicking into an images story we went full bleed un-cropped images to be an impactful as possible, also giving a full screen button incase some images where cropped by the many browser sizes we are plagued with. One of the goals of the site was to also showcase the ever-growing and popular #whistlerunfiltered instagram hashtag, which was great to see UGC featured and integrated with some of the industries top photographers. To create a distinction between the featured gallery and the UGC we used a design system that placed all UGC on the darker textured backgrounds with orange highlights while keeping all BHL on white with blue highlights.