Origin Design based out of Whistler, BC re-designed their website leveraging New Fangled's lead generating platform. The design challenge was to create a sleek modern UI paired with imagery that not only gave insight into the culture of Origin but also pairs aesthetically with organic objects and textures. Part of the overall site strategy was to provoke a conversation with users to learn their interests by creating multiple CTA moments. This made it very important to distinguish page sections without clutter while keeping the hierarchy of content to CTAs. Working with-in and outside of the grid help organize our page layouts and compositions.