The Piece
Triple Eight had been working for over 2 years aiming to achieve their signature Sweatsaver Comfort in a certified helmet. The Certified Sweatsaver was the answer! Dubbed "The Holy Grail of Comfort and Protection" we need to portray not only the importance of the helmet's tech but literally elevate the visual perception of the helmet onto a pedestal.
The success of the helmet spurred Tony Hawk himself to join the team leading to the collaboration where proceeds from THE Certified Sweatsaver sales will go to The Tony Hawk Foundation!
The reveal look and direction set the tone for a series of athlete backed video testimonials included some of action sports biggest names: Tony Hawk, Elliot Sloan, Jeremy Malott & Miss Tea Maven.
Role
THE Face
